{"title":"Foundation","description":"\u003ch4\u003eOur core roasts. Approachable, consistent, built for every day.\u003c\/h4\u003e","products":[{"product_id":"krak-haus","title":"KRAK HAUS","description":"\u003cp\u003e\u003cstrong\u003eBalanced · Familiar · Awake\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eKRAK HAUS defines the First Krak baseline — structured sweetness, calm depth, and everyday clarity. Roasted City+ toward City++ to develop caramel weight while preserving lift and drinkability.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eComforting without dullness. Reliable without becoming flat.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eComposition:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e40%\u003c\/strong\u003e Guatemala Huehuetenango (Washed) — dulce de leche sweetness · structure · clean finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e30%\u003c\/strong\u003e Peru High-Altitude (Washed) — rounded body · quiet cocoa · balance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e20%\u003c\/strong\u003e Brazil Mogiana Natural — nutty bass · crema texture · familiar warmth\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e10%\u003c\/strong\u003e Ethiopia Konga (Washed) — citrus lift · aromatic clarity · gentle brightness\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003e(Chosen for reliability, softness, and daily balance.)\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIn the Cup:\u003c\/strong\u003e milk chocolate · caramelized sugar · toasted nuts · soft citrus · medium rounded body · clean steady finish\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBrew Range:\u003c\/strong\u003e Drip (daily profile) · Espresso · Pour-over · French press\u003c\/p\u003e\u003cp\u003eRoasted in small batches, rested to peak expression, blended and shipped within 1–2 days for immediate enjoyment.\u003c\/p\u003e","brand":"First Krak Coffee","offers":[{"title":"Default Title","offer_id":46811195310265,"sku":"Balanced-Familiar-Awake","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/0825\/4649\/files\/4D6E77EC-0ABA-4EC8-93E3-F68101EC8E42.png?v=1776189551"},{"product_id":"chocothunder","title":"ChocoThunder","description":"\u003cp\u003e\u003cstrong\u003eDense · Structured · Rolling\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eChocoThunder is built around controlled power — chocolate depth carried on a stable, composed frame. Roasted City+ to Full City with extended Maillard development to build cocoa mass, toasted sugar structure, and crema-driven body.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThis is thunder with direction.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eComposition:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e40%\u003c\/strong\u003e Brazil Mogiana (Natural \/ Pulped Natural) — chocolate foundation · crema density · roast forgiveness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e25%\u003c\/strong\u003e Guatemala Huehuetenango (Washed) — backbone · cocoa definition · internal clarity · rhythmic structure\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e20%\u003c\/strong\u003e Laos (Washed \/ Wet-Hulled depending on lot) — bass note depth · tactile weight · espresso gravity · rolling texture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e15%\u003c\/strong\u003e Peru Washed (High Altitude) — caramel mid-palate · cup cohesion · finish smoothing · balance lift\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003e(Selected for pressure stability, chocolate expression, and composure.)\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIn the Cup:\u003c\/strong\u003e dark chocolate · cocoa mass · toasted sugar · caramel mid-palate · heavy crema · long, rolling finish\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBrew Range:\u003c\/strong\u003e Espresso (primary) · Drip · French press\u003c\/p\u003e\u003cp\u003e\u003cem\u003e(Built for pressure. 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An oasis for those who trust stillness.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eComposition:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e45%\u003c\/strong\u003e Brazil Natural Bourbon — low-toned depth · chocolatey honeyed calm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e30%\u003c\/strong\u003e Guatemala (Cobán or soft-Huehue) — rounded cocoa · dried berries · smooth balance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e15%\u003c\/strong\u003e Peru Washed — structured sweetness · clarity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e10%\u003c\/strong\u003e Monsooned Malabar — savory weight · humid linger\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003e(Selected for stillness, stratification, and balance.)\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIn the Cup:\u003c\/strong\u003e dark berries · cocoa · honeyed almond sweetness · savory malt depth · floating medium body · long, steady finish\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBrew Range:\u003c\/strong\u003e Pour-over · Drip · French press\u003c\/p\u003e\u003cp\u003eRoasted in small batches, rested to peak expression, blended and shipped within 1–2 days for immediate enjoyment.\u003c\/p\u003e","brand":"First Krak Coffee","offers":[{"title":"Default Title","offer_id":46871067459769,"sku":"Soft-Calm-Even","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/0825\/4649\/files\/00EC2F8A-E7E0-44ED-A877-C02DA372573B.png?v=1776173380"},{"product_id":"high-tide","title":"HIGH TIDE","description":"\u003cp\u003e\u003cstrong\u003eCrisp · Deep · Impactful\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eHIGH TIDE is a structured, rolling blend built to deliver saturated depth with composed clarity. Anchored by washed Colombia and reinforced with pulped-natural Brazil sweetness, the cup develops with tidal momentum — warm, grounded, and persistent. Roasted City+ through low Full City to emphasize caramelized sugars, toasted nut depth, and a cohesive medium-full body while maintaining clean finish definition.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eA powerful tidal cup — steady and dependable.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eComposition:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e40%\u003c\/strong\u003e Colombia Washed — caramel clarity · toasted nut structure · soft orchard fruit lift\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e25%\u003c\/strong\u003e Brazil Pulped Natural — cocoa sweetness · round body · crema support\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e20%\u003c\/strong\u003e Honduras Honey — mid-palate caramelization · warmth · cohesion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e15%\u003c\/strong\u003e Sumatra Wet-Hulled (light roast) — bass depth · rolling texture · espresso weight\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003e(Selected for saturation, warmth, and predictable strength.)\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIn the Cup:\u003c\/strong\u003e caramel · toasted almond · soft apricot \/ apple · gentle cocoa · medium-full rolling body · low-medium acidity · clean warm finish\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBrew Range:\u003c\/strong\u003e Espresso · Drip · Pour-over · French press\u003c\/p\u003e\u003cp\u003e\u003cem\u003e(Built to hold structure across pressure and immersion.)\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eRoasted in small batches, rested to peak expression, blended and shipped within 1–2 days for immediate enjoyment.\u003c\/p\u003e","brand":"First Krak Coffee","offers":[{"title":"Default Title","offer_id":46871115628729,"sku":"Crisp - Deep - Impactful","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/0825\/4649\/files\/BE80F4E4-045A-4FB3-9E05-0E323D3BA46F.png?v=1776173341"},{"product_id":"riftline","title":"RIFTLINE","description":"\u003cp\u003e\u003cstrong\u003eFocused · Rustic · Clarity\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eRIFTLINE is a composed East African blend roasted City- to City+ with selective development to balance aromatic lift, gentle sweetness, and grounded structure. Built to showcase clarity without sharpness and fruit without volatility.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBrightness with intention — expressive, but steady. East Africa, centered.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eComposition:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e28%\u003c\/strong\u003e Ethiopia Konga (G1, Washed) — honeyed sweetness · balance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e25%\u003c\/strong\u003e Ethiopia Wogida (G1, Washed) — clean citrus · tea-like clarity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e22%\u003c\/strong\u003e Ethiopia Guji (Natural) — ripe fruit depth · roundness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e15%\u003c\/strong\u003e Ethiopia Yirgacheffe (G2, Washed) — soft florals · aromatic lift\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e10%\u003c\/strong\u003e Ethiopia Senna Katta (Dry Processed) — rustic sweetness · grounding warmth\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003e(Selected to harmonize washed precision with layered natural sweetness.)\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIn the Cup:\u003c\/strong\u003e sweet citrus · soft florals · honeyed fruit · medium body · focused acidity · clean, lingering finish · expressive without excess, structured without weight\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBrew Range:\u003c\/strong\u003e Pour-over · Drip · French press\u003c\/p\u003e\u003cp\u003eRoasted in small batches, rested to peak expression, blended and shipped within 1–2 days for immediate enjoyment.\u003c\/p\u003e","brand":"First Krak Coffee","offers":[{"title":"Default Title","offer_id":46871139647673,"sku":"Focused-Rustic-Clarity","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/0825\/4649\/files\/775F4B2B-90AC-4B14-8F41-517D0324A50E.png?v=1776173304"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/0825\/4649\/collections\/kraken-beneath-the-hull.png?v=1776303271","url":"https:\/\/firstkrak.com\/collections\/foundation.oembed","provider":"First Krak Coffee","version":"1.0","type":"link"}